Food & Beverages

Offers an extensive portfolio of brands. Customer tastes and expectations have been finely segmented to deliver authentic flavor that go well with a variety of popular cuisines.

Our Market Distribution System Rice Business Distribution Network

Food Joints & Institutions

- Hotels
- Restaurants
- Caterers
- Institutions

Hyper Trade

- National Chains of Malls(eg. Carrefour, Panda, LuLu, etc.)
- Local chainsAppointed agencies, own stores

General Trade

- Traditional Shops / Baqqala’s
- Wholesalers
- Trading Companies
- Authorized Distribution Agents

Brand Offering

- Basmati Rice
- Non Basmati Rice

Advantages of Basmati Rice

- The finest grains of pure traditional Basmati.Grains that have been matured for 18 months.Doubles in size when cooked

- Rich in taste, with a tantalizing aroma.Ideally recommended for white rice preparations

- The cooked rice has a very pleasing texture

- Perfect combination of fragrance and flavor.Ideal for home-made biryanis and pilafs.

Advantages of Non-Basmati Rice

- Everyday cooking rice.Subtle flavor.Good cooked rice texture.Recommended for - Chinese dishes including veg fried riceblends very well with continental rice cuisines.
- Moderate aroma
- Slightly sticky in nature.Recommended for sticky rice preparations including sushi, Indian deserts and puddings.

RANGE OF SERVICES

To identify best quality and economical food and beverage products in bringing to the Kingdom.