Welcome to ASUG Automotive & Electrical Vehicle/Club Car Division
The world’s automotive industry affects almost all of us in some way. It employs millions of
people directly, tens of millions indirectly. Its products have transformed society, bringing
undreamed-of levels of mobility, changing the ways we live and work.
Without an automotive industry it is impossible to develop an ecient steel business, a plastics
industry or a glass sector, other central foundations of economic progress. The automotive
industry has been a core industry, a unique economic phenomenon, which has dominated the
The automotive industry works on a scale so awesome and has an influence so vast that it is often difficult to see. Roughly 1.5 million new cars and trucks are built around the world each week — they are easily the most complex products of their kind to be mass-produced in such volumes.
The industry uses manufacturing technology that is at the cutting edge of science. It uses 15% of the world’s steel, 40% of the world’s rubber and 25% of the world’s glass. The vehicles themselves, these emotive icons of success, use a staggering 40% of the world’s annual oil output. The automotive industry is the world’s largest single manufacturing activity
Our mission is to offer genuine value or money and create high levels of customer satisfaction.
Our objective is to be speeding a head of time by utilizing our market experience and technical knowledge to achieve our ultimate goal, by being the market leader in catering to the needs of our valuable customers by providing them with suitable vehicles and services.
The Al Suroor Motor’s all-new commercial range will be launched as the first vehicle Designed, engineered and manufactured in the Middle East. Our commercial range of vehicles will be offered with a large number of choices between; 2WD and 4WD; single-cab and dual-cab; three specification levels as well offering both petrol and diesel engines and transmissions to match the engine options.
Safety equipment will meet the stringent ECE requirements and will include front passenger, side airbags and class leading curtain airbags, ABS brakes with electronic Brake force distribution, brake assist and cornering brake control, electronic stability program and traction control. Driver features will include Bluetooth as standard to the entire range. Other standard features will include Air Conditioning, express driver window up and down, front cup holders.
The SUV passenger range will also have three specification levels as well offering both petrol and diesel engines and transmissions to match the engine options. Featuring both 5 and 7 Seater variants. To keep the SUV near the top of your shopping list. Al Suroor Motors will insure your family is safe meeting the highest safety rating for these vehicles.
Boosting a reversing camera and ISOFIX child restraints, along with front and side airbags and seatbelt reminders. Other class leading features such as, curtain airbags, ABS brakes with electronic Brake force distribution, brake assist and cornering brake control, electronic stability program and traction control. Driver features will include Bluetooth as standard to the entire range.
Our vehicle will be validated to meet ECE compliance regulations and meet the harsh environmental conditions of Saudi Arabia. The final product will be built in our factory state of the art in the Al Khobar region.